As independent
creative project owners start tapping professional investors and newer sources
of funding, they will need to look beyond a creative outline of their
projects
Here is a basic outline that could help you reach out to the
prospective investor, many of whom would be looking to invest in a creative
project for the first time:
About the team
Background of the team
Past projects and key successes
IMDB ranking, press coverage, awards etc.
A video introduction of the key team members is always a great draw
About the specific project
The concept and the storyline
Add a short video (for films/ documentaries, TV Series) to show treatment
How did you think about this subject, what was the filtering process
What audience do you wish to target
Why do you think you are best people to make it
Possible cast and crew
The Market Overview for your project genre
Some examples of similar projects
How much money put; how much made
Team/ Writer behind these shows
Target markets for such projects
What are the steps in the entire project cycle
Clear steps outline in a single slide with investment required at each stage
Who will put in the money in each stage
Where is the project currently
How much money is required at this point
Revenue and Profitability plan
What is the distribution plan?
What is the marketing and promotion plan?
How will you go about identifying the correct partners?
What is your plan for the alternative distribution?
Estimate of Pessimistic, Realistic and Optimistic revenue numbers
How will the money be used? What can be expected?
What exactly will the money be used for? Breakup in heads
Is there a letter with expression of interest from anyone
The investment structure
What are you offering the investor?
What are the soft rewards we can offer apart from equity and returns?
When do the investors get their principal back?
What do they get in terms of returns?
When are they expected to get their returns?
Treat this as a basic
outline for projects across mediums and genres. The specific pitch of course
will vary based on whether you are pitching a film, documentary, TV Series,
Theatre, Live event etc.
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